Information for Businesses
Information for Businesses
How You Benefit
Break through the clutter to a highly targeted, fast growing audience, in the most cost-efficient way.
Accessible Experiences is the sister-site to Accessible Accommodation, (the go-to website for people with disabilities). With over 40,000 website page views a month, we are cross-linking Accessible Accommodation with our Accessible Experiences website. Your opportunity to tap into this fantastic audience.
Why it’s worth it:
Forbes Magazine published data recently, stating that “Serving the disability community is not only the right thing to do, but it is an opportunity far too big to miss, comparing the emerging travel market of people with disabilities to the size of travellers from China. That’s an estimated 1.3 billion people with disabilities globally, many of them Baby Boomers who control a larger share of wealth than any previous generation. Over 19% of Australia’s population have a disability. And they visit an experience with friends and family.
With international travel off the table for a while, there is a ready-made travel sector in your own backyard.
A cost-effective marketing tool.
Accessible Accommodation, the go-to website for people with disabilities, has over 40,000 website page views a month, and over 25,000 followers. Now you can tap into this ready-made audience in two ways. We are cross-linking the websites, meaning that if there is Accessible Accommodation in your area, your Accessible Experiences are linked to it. Secondly, Accessible Experiences already has over 7,000 of our followers and subscribers.
We are continuing to build a LOYAL following of travellers who need Accessible Experiences & Accommodation, and who actively engage with us.
Active social media expertise.
People with disabilities are a close knit community who rely on each other for advice and recommendations. It’s why our Facebook Group does so well. Accessible Accommodation has a far higher engagement level on social media (27.51%) than the travel industry average (18.49%).
We’re the leader in Accessible Accommodation, with over 19,000 followers and subscribers. Our sister site, Accessible Experiences has a ready made audience of 7,400. (Our Newsletter, Facebook and Instagram Pages, as well as our Facebook Group).
The Accessible Group Facebook group guarantees sharing of great accessible experiences with over 8,000 members. Furthermore, our newsletter subscribers of (0ver 5000) is highly shared also. Hearing other followers share their accessible experiences can only encourage further visits to your destination.
Loyalty, repeat customers & positive reviews
Far more loyal: Our followers are generally risk averse, so when they find a service they like, they stick with it, and share with other people with disabilities.
A far bigger chance of a good review: Visitors with a disability who require Accessible Experiences spend far more time researching to determine if the experience is right for them. Our point of difference is the level of detail we go to. If “what you see is exactly what you get”, there is a greatly reduced chance of disappointment. There is a greatly increased chance of an awesome experience, and therefore a fantastic review.
A far bigger chance of repeat customers. We have found that visitors requiring accessibility are 5 times more likely to re book with us and return again and again. Furthermore, visitors with disabilities share their experiences on social media.
Spotlight your brand and list your Accessible Experience:
Your experience is listed for an annual subscription fee of $199 or free if you integrate your Channel Manager in our Bookeasy Booking System (15% commission applies). Submit your experience here: Accessible Experience Submission – The Accessible Group
Plus, you can choose to purchase advertising packages at any time when you want that additional boost for your business. We take care of the art work. Here is the link: Experience Advertising Packages – The Accessible Group
The Facts
Travellers with a disability represents a greater share of our population than you may realise, and they spend more. Baby boomers require safe accessible experiences too!
Did you know…. An estimated 18 – 20% of Australian adults have a disability or long-term health condition.
With an ageing population, the disability sector is expected to grow significantly. By 2050, nearly one-quarter of the population will be aged 65 years or over. Combine this with increased life expectancy and we are likely to see greater demand for accessible and inclusive tourism. Highlighting this significantly untapped market, Tourism Research Australia recently estimated that 1.3 million Australians with disability have taken at least one domestic day or overnight trip in the previous two years. Source: click here
Did you know…Travellers with a disability are far more loyal and spend more.
Travellers with a disability tend to spend more than those without, often travelling with a carer, family or friends. They tend to remain loyal to those who serve them well and quickly desert businesses that fail them. Source: click here
Did you know… The NDIS is freeing up discretionary spending for people with disabilities.
More money to spend on aspirational experiences: With NDIS introduction, people with a disability have improved disposable income, to spend on accessible experiences and travel.
Did you know…. Whilst baby Boomers account for just 25 per cent of the Australian population, they hold 53 per cent of the nation’s wealth.
As they grow older, the need for safe accessible experiences continues to grow. Furthermore, they have more time to do so and therefore stay longer. Source: McCrindle Research and Traveller.com.au Read more here
There simply isn't a "one size fits all"
Because everyone’s needs differ, we have categorised the differing needs of people to help make it easily identifiable. They are: Independent Walking, Independent Wheelchair User and Assisted Wheelchair User. We classify each listing based on the information you provide and use the icons below to clearly identify the level of accessibility of your business to make it easier for guests to find an experience that suits their special needs. Also, our search functionality picks up any keyword a potential guest may look for.
Assisted Walking
Walking Frame or Cane Users. Some accessible amenities would come in handy.
Independent Wheelchair User
Wheelchair users who can lift themselves to seating and toilet. They would benefit from disability equipment.
Assisted Wheelchair User
Where a person is unable to lift themselves and require the assistance of a carer or disability equipment such as a hoist.
Our Story
Kerry and Grant are the people behind Accessible Experiences and our sister site Accessible Accommodation. We have family members with disabilities that also love to travel and experience something special. We also own a holiday rental property, so we have seen both sides of the importance of good information for people with disabilities, both from the perspective of people desiring accessible accommodation and experiences, and for people owning and managing a business that may or may not be accessible.
We discovered just how different everyone’s needs are, that there simply isn’t a “one size fits all”. We have spent considerable time researching and talking to guests who require varying levels of accessibility.
We understand their needs, and now share this knowledge with other businesses who wish to attract a booming category of travellers.
We discovered visitors with disabilities spend more time at a holiday location, and therefore spend more money.
We discovered a desperate need for an information portal to access suitable accommodation that would cater to the travel needs of people with disabilities, as well as the ageing Baby Boomer generation.
We discovered similar sites out there, however with insufficient information, or they are not very active on social media. Before someone can even consider whether the experience, or property is what we are after, they have to first be practical. They need information. Holidaymakers with disabilities require very detailed photos and FAQ’s. They also actively participate in social media, sharing their experiences (and thus significant word of mouth).
Some of the commonly asked questions we have heard are:
“Will the doors be wide enough to fit my wheelchair?”
“My weak hip means I can’t climb more than two steps”
There is a benefit to providers by giving detailed info. If what they see is what they get, your reviews can only be positive.
Kerry, is a specialist in Digital Marketing, with broad social media expertise. Grant, is an IT and Human Factors specialist. He has taken his understanding of accessible travellers needs and turned it into a simple easy to manage websites to navigate. Supporting them is a great team, all of whom have lived experience with disability. They get it!
